A little late for Valentine’s Day, but researchers at the National Institutes of Health reported that giving stimulates the same part of the brain as do pleasurable activities involving sex, drugs, and money.

Seems that fundraisers experience that same warm glow of satisfaction at a biological level as do those who avidly pursue self-pleasuring activities.

In a paper published last fall, researchers found that giving activated two specific areas in the brain. The first is the part activated by reward reinforcement (the same results as sex, drugs, and money). The second was the part of the brain that influences social attachments, trust, and economic interactions.

I don’t know what it all means, but groups might want to rethink their appeals of “Give ’til it hurts!”

Your new fundraising slogan: “Give ’til it feels good!”

And you just might want to combine all those pleasurable urges and throw that wild Mardi Gras fundraiser after all…

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