Fundraising Letter Tips For Relay For Life

Make it personal
Refer to those who you know who are battling cancer or have lost the fight. People respond and relate to a personal cause.

Tell them where and how to donate. If your event has on-line registration, give them on the on-line link to donate. Lots of people love to donate online!

Be original
An original letter – including photos, a unique spin, etc. will get people’s attention.

Early on, make the ask
Don’t limit your donors, but ask for a specific range. A good phrase to use is to ask for “$10, $20, $50 or whatever your budget will allow.”

Balance fact with feeling
Include items that match reason with emotion:

  • What Relay For Life is (fact)
  • Why you are involved and what it means to you (feeling)
  • When your Relay event is and where the money goes (facts)
  • Describe the luminaria ceremony (feeling)
  • Tell how to purchase a luminaria to honor someone they love (fact and feeling)

    • Include a receipt on the back or bottom of the letter and a luminaria sign-up form. Also, remind them to seek a company gift-match if offered.

    Click here for the rest of the Relay For Life donation letter including a sample letter you can copy.

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