Fundraising Letter Tips For Relay For Life
Make it personal
Refer to those who you know who are battling cancer or have lost the fight. People respond and relate to a personal cause.
Tell them where and how to donate. If your event has on-line registration, give them on the on-line link to donate. Lots of people love to donate online!
An original letter â€“ including photos, a unique spin, etc. will get peopleâ€™s attention.
Early on, make the ask
Donâ€™t limit your donors, but ask for a specific range. A good phrase to use is to ask for â€œ$10, $20, $50 or whatever your budget will allow.â€
Balance fact with feeling
Include items that match reason with emotion:
Include a receipt on the back or bottom of the letter and a luminaria sign-up form. Also, remind them to seek a company gift-match if offered.
Click here for the rest of the Relay For Life donation letter including a sample letter you can copy.No tags for this post.