Profit Tips For Your Next Candle Fundraiser
A candle fundraiser is a great way for school clubs, cheer squads, or scout groups to raise funds because the unit price is high and most sales are for multiple units. Here’s how you can maximize your candle fundraising profits.
Provide samples
Believe it or not, using sample candles doubles the sales volume. Why? Because people can see, touch, and most importantly, smell the candles.
The fragrance is what sells the product and that doesn’t come through on the brochures. Not until they start providing scratch & sniff versions anyway!
Order at least two sample candles for each seller. Get a variety of all the popular fragrances in the main styles. Your fundraising company can easily tell you which ones those are and you can use the samples to fill orders, so you’re not wasting any money.
Use a sales script
I’m a big believer in kids actually getting out there and doing their own selling, so you need to teach them how to sell. Surprisingly, it’s not that hard to do.
As the kids say, here’s the thing. You must do these three things:
1 - Smile and introduce yourself while making eye contact, then state why you are raising funds.
2 - Ask for their help and use the word “because” to justify it.
3 - Recommend a favorite and place the sample in their hands.
“Hi, I’m Jimmie Jones and we’re raising funds because we need new computers at school. Can you help us out by buying a candle? This French Vanilla one smells great!”
Click here to read the rest of this article on extra profit tips for a candle fundraiser.