Leverage The Internet To Election Success
Looking for low cost political fundraising tips? It’s obvious to me that the campaign funding system is badly in need of reform. This article covers a dozen ways political candidates can raise money quickly and easily online.
Getting elected to any type of local, state, or national office is hugely expensive. As a result, most politicians are beholden to special interest groups who contribute heavily to fund their election and reelection campaigns.
There are plenty of ways that political candidates could raise money the right way, but that requires work and quite frankly, a lot of them take the easy way instead.
If they’d only use their brains and build grass roots fundraising organizations, leverage the power of the internet, and avoid wasting money on ineffective advertising, they could get elected without compromising their beliefs.
Remember how Howard Dean shocked everyone in 2003 with his fundraising prowess? Well, that success is a huge arrow pointing at new ways to raise funds online.
12 tips for online political fundraising:
Website name capture
Your candidate website should be designed to capture the names and email addresses of as many visitors as possible. Use the technique known as name capture that presents a special page to visitors asking them to be added to your mailing list. That way, you can add as many as 50% of your site visitors to your follow-up messages.
Offer RSS feeds
RSS (Really Simple Syndication) distributes new website postings to everyone whoâ€™ve signed up to receive your info. This is great for getting media coverage, creating a lot of links back to your website, and keeping supporters updated.
Add a blog to your website explaining your positions on the issues. Blogs are all the rage these days and having one will get you additional exposure within the political community. Be passionate in your postings! Allow visitors to add comments, but set them to be approved.
Doing podcasts explaining your positions on important issues is another great way to push information out to the public. Create multimedia presentations for others to view such as speeches, hot topics, requests for donations, etc. You can get setup to podcast for under $100.
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