How to Get More Publicity For Your Fundraiser
The success of your fundraiser depends on how much publicity your group can attract. Community awareness of your fundraising need and your fundraising offering will always increase your results.
The best way to get publicity for your fundraiser is to do a press release. And the most important part of your press release is describing the most newsworthy aspect of your fundraiser.
For example, if your group is doing a spaghetti dinner to raise funds for a cancer patient, the spaghetti isn’t newsworthy. The story of how friends and neighbors are pitching in to help someone in need is what’s newsworthy.
However, if you’re doing a fundraising dinner and the event features an auction of rare coins to benefit a cancer patient, the newsworthy angle is the rare coins auction. Focus on what’s unique and different about what you’re doing or leverage the human interest angle.
News media want story hooks that will attract an audience, not put them to sleep; so write the summary paragraph of your press release first and make it as exciting and interesting as possible.
Then fill in the rest of the who, what, when, where, why and how information of your press release. A great picture is definitely worth a thousand words, so when you submit it to all the media outlets in your marketplace, include newsworthy photographs if at all possible.
Place follow-up phone calls to talk radio stations, television producers (well assistant producers anyway), and newspaper columnists. I’m not saying that the squeaky wheel always gets the grease, but it never hurts to proactively make a little noise!
Click here to read the other nine tips on getting more publicity for your fundraiser.
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