Eight Tips For A Successful Donation Letter
The art of writing effective fundraising donation letters can be learned. I learned it and so can you. Here are eight tips for writing your own donation appeal.
Successful fund raising letters share a number of things in common. Once you know what these things are, your letter is already half-way written. Before I share what they are, let me explain what I mean by a â€œsuccessfulâ€ fundraising letter.
I mean a letter that generates a gift, certainly, but I also mean a letter that builds upon the relationship you have with your supporters. You can easily craft a guilt-inducing letter that brings in a donation for now, but repels a donor forever.
Successful donation request letters take the long-term approach, knowing that donors need to be nurtured and educated over time. So here are eight things that all successful fundraising letters have in common. Include as many as possible in each letter you write.
Effective fundraising letters sound as though they are written by a human being, not an institution. Unlike grant proposals or special events, they are person-to-person pieces of communication. With the exception of a phone call, fundraising letters are the closest thing that you can get to a face-to-face meeting with a donor.
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