Organizing A Successful Car Raffle
Putting together a car raffle is not as hard as you think. The key ingredient is having a large group of ticket sellers who market the raffle chances to the general public. Everything besides ticket sales can be handled by just a few people.
Divide the main tasks and focus on three areas: design, product, and marketing.
Design your raffle around a desirable car or SUV as the main prize. Include a cash equivalent option for people who don’t want the vehicle. Offer several smaller cash prizes to increase interest.
Product should be highly desirable with a considerable status quotient. Think dream car, not transportation. The other part of the product equation is a clear statement of specific benefits the funds raised by the raffle will produce.
Marketing is key to your success. Your press release should sell the human interest story behind the raffle, not focus on just the prize. What’s the money raised going to do? Sales flyers should include a color picture of the car and bullet points of features and secondary prizes.
Select a desirable car
You want to offer a vehicle that’s highly desirable such as a Lexus or Mercedes. Raffling off a cheap car is actually more difficult then doing one with a luxury model. Why? Because people dream about owning one, so you’re selling a piece of the dream.
Partner with car dealer
Approach the manager of a local car dealer with a win/win offer. You get a good deal on the vehicle, say 25% off list. They get free publicity while still turning a small profit after all the dealer sales incentives are factored in.
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