Cookbook more than a fundraiser for Canadian Cancer Society – Many west coast residents will be Cooking For Life this summer.
Andrea Newell, community resource co-ordinator for the Canadian Cancer Society, said the fundraiser in aid of the society’s western Newfoundland chapter came to them.
She said Transcontinental made the suggestion and the partnership grew from there. She said it was an offer the society could not refuse.
“We worked with the team at Transcontinental and the cook to develop the cookbook. Once they were published and put together, Transcontinental gave us 5,000 copies to sell with 100 per cent of the profit for the Canadian Cancer Society,” said Newell.
“That’s quite a gift. It’s a wonderful gift to have and we’re hoping to make the most of it that’s for sure.”
Newell said the cookbook is more than a fundraising project. The book contains the inspirational stories of cancer survivors, along with some of their tastiest dishes. She said the stories are her favourite part of the project.
“The stories are important because they led to the book and they give it some character,” she said. “It’s nice that there are stories from all areas of our region on the west coast. We have people from St. Anthony to Port aux Basques featured in the cook book and I think that’s something we need to push a little bit.
“I think people see cookbooks and fundraising things and they don’t realize there is a local twist to this, so I think that’s something we need to promote a little more heavily. There’s someone in this cook book that you know, you should pick up a copy.”
Shawn Woodford, publisher of The Western Star and Transcontinental’s western Newfoundland and Labrador weekly papers, said it was a pleasure to be involved with a project like this that has a chance to make $50,000 for the society.
He said the idea for the book originated in Port aux Basques with Natalie Musseau, reporter at the Gulf News. She was chair of the local Relay for Life and wanted to do a project to help out. The company had already done cookbook projects with Come Home Years in Stephenville and Codroy Valley, so it seemed a natural idea.
Woodford said Melissa Cormier, a noted local chef, came aboard and the project started to grow.
“We started talking about it and met with Melissa late last year about maybe doing a cookbook for the Port aux Basques area,” said Woodford. “Then we talked to the Canadian Cancer Society and it expanded larger and larger to encompass the five sites on the west coast – St. Anthony, Deer Lake, Corner Brook, Stephenville and Port aux Basques.”
He said the cookbook, if it’s successful, could become an annual item.
“We wanted it to be more than just a cookbook, we wanted it to be something that would be a keepsake as well,” he said. “That’s why we decided to do profiles of people that had lived through the illness.
“We profiled two from each of those five regions that had Relays for Life and it went over very well.”
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