A cookie dough fundraiser is a great way for schools and youth sports groups to raise funds. You’ll find selling cookie dough an easy fundraiser because it’s a product that families know they can use, kids love it, and the price points make for excellent profits.
A cookie dough fundraiser is an order taker with delivery a few weeks later. Most times, the product is sold in frozen form in tubs or pre-sliced frozen cookies, so you’ll need to coordinate deliveries with a set delivery day.
The best way to maximize your cookie dough sales is to expand beyond the usual circle of potentail buyers – family, friends, neighbors and co-workers. That means selling to the general public from sales tables at high-traffic locations such as grocery stores, drug stores, etc.
Use large banners and flyers for your cookie dough fundraiser featuring your group name, contact information, and clearly state why you are raising funds. Having social proof of how the funds raised will be used helps get prospective buyers over the decision hump, as do pre-baked sample cookies.
A second profit tip is to offer an alternate product to offer those who say no and those who say yes. The most attractive, high-profit offering is a two-for-one pizza card that costs $2 and retails for $10.
That way, you can make a sale to those who don’t want cookie dough or are concerned about delayed delivery. You can also make a possible second sale to those already buying.
Maximize your profits by maximizing your revenue at each sales opportunity. Increase the number of sales opportunities and your fundraising will wildly exceed expectations.
And that’s it for these quick tips. For more detailed advice, read my full article on how to maximize your cookie dough fundraiser profits.