Fundraising Ideas

It seems like every day there’s a new story about scammers taking people’s money by pretending to be helping a charitable group or worthy cause. This morning I read a disturbing article about a new scam using the death of a California Highway Patrol officer to steal money.
It got me wondering just how big a [...]

The Art Of The Appeal Letter
What’s the best way to raise money? Face-to-face, of course. What’s the best way to raise money when you have 2,000 or 200,000 people on your mailing list and not enough volunteers to make all those visits? The solicitation letter.
Whether it’s called an appeal letter, an annual letter, a membership [...]

Eight Cardinal Rules For Donation Requests
When writing a donation request letter, there are eight cardinal rules to follow. Failure to follow these rules will weaken your message, lower your response rate, and substantially reduce donation size.
Here’s how to get the most out of your fundraising letter:
Rule 1 – Use “I” and “you” (but mostly “you”).
In [...]

Tips On Writing a Letter Of Appeal
When writing an appeal letter, you have to play to your reader’s emotions. Your letter must rouse an emotional response with it’s first paragraph, not blandly recite boring facts.
Grab their interest by creating a villain, flatter their wisdom, use guilt to appeal to their conscience, or appeal to [...]