Fundraising Scams Becoming More Prevalent

It seems like every day there’s a new story about scammers taking people’s money by pretending to be helping a charitable group or worthy cause. This morning I read a disturbing article about a new scam using the death of a California Highway Patrol officer to steal money. It got me wondering just how big […]

Eight Rules For Fundraising Letters

Eight Cardinal Rules For Donation Requests When writing a donation request letter, there are eight cardinal rules to follow. Failure to follow these rules will weaken your message, lower your response rate, and substantially reduce donation size. Here’s how to get the most out of your fundraising letter: Rule 1 – Use “I” and “you” […]