Fundraising Letters Archives

Fundraising letters

Appeal Letter

Tips On Writing a Letter Of Appeal When writing an appeal letter, you have to play to your reader’s emotions. Your letter must rouse an emotional response with it’s first paragraph, not blandly recite boring facts. Grab their interest by creating a villain, flatter their wisdom, use guilt to appeal to their conscience, or appeal […]

Donation Letter Tips

Eight Tips For A Successful Donation Letter The art of writing effective fundraising donation letters can be learned. I learned it and so can you. Here are eight tips for writing your own donation appeal. Successful fund raising letters share a number of things in common. Once you know what these things are, your letter […]

Donation Letter Storytelling

Fundraising Letters Must Tell Great Stories If your fundraising letter doesn’t tell a great story, it’s not a fundraising letter. It’s a memo. Direct mail fundraising is all about storytelling. If you want your direct mail donors to respond to your letters in greater numbers and with larger gifts, learn the craft of storytelling. Learn […]

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