Hillary’s Cleavage Becoming Fundraising Appeal

In a sign that political fundraising can’t get much stranger, Hillary Clinton’s campaign is turning a Washington Post article about her cleavage into a fundraising appeal.

Apparently, the Post’s fashion writer, Robin Givhan, noted that Clinton wore a black top with a low neckline during an appearance on the Senate floor. And of course, that turned into a brouhaha about the objectification of women and America’s cultural fascination with breasts.

Frankly, I don’t give a fig about Hillary’s cleavage, but you have to admire the fund raising savvy of her campaign adviser, Ann Lewis, who is urging potential donors to “take a stand against this kind of coarseness and pettiness in American culture.”

Why? Because controversy stirs emotions and gets people to take action to support their beliefs. And that’s what campaign fundraisers are paid to do – stir things up and get people donating to their candidate.

I don’t know if Hillary’s cleavage will become a hot button issue in this campaign, but we all know it’s an issue that appeals to women and women are a big part of the turnout in primary elections.

Look for Hillary to ride the cleavage coattails as far as she can.

Read more fundraising ideas.

By kimberly

I am Kimberly Reynolds and the author of Fundraising Success, first published in 2002. I've been writing about fundraising ideas for schools. churches and youth sports groups since 1999. You can find the latest version of Fundraising Success on Amazon.com. I also have some free reports about getting publicity for your next fundraiser event and how to recruit more volunteers available for you to download at http://www.scribd.com/fundraiserhelp

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