Daily deals coupon giant Groupon offers free grassroots fundraising assistance to worthy community causes and nonprofit organizations across the country. Groupon Grassroots helps you craft a compelling message about your group’s fundraising need and then promotes it their subscribers on the Groupon website.
This assistance is not for general fundraising campaigns that contribute to the operating budget nor does it help sell tickets to galas, races, or silent auctions. Its all about project-specific fundraising with measurable impact and community-oriented results.
According to Groupon: “Groupon Grassroots campaigns always have a project-specific goal and create a sense of urgency for the donor. Whether it is a matching donor specific to the campaign, an enticing registration incentive, or a particular project or program that you have an affinity for, Grassroots campaigns generate energy and excitement around the featured cause that isn’t normally available.”
Groupon Grassroots helps coordinate your campaign from beginning to end. Once you’ve identified a compelling project, a Groupon Grassroots Campaign Organizer will coach you through building and launching your campaign. Throughout the process, we’ll provide you with the following resources:
A creative campaign write-up crafted by our dedicated team of Groupon Grassroots writers
A step-by-step promotions and public relations guide to marketing your campaign
Phone consultations to discuss the best campaign strategies for your organization
Access to the Groupon Merchant Center, where you can monitor campaign performance and analyze demographics
A check issued to your organization for 100% of donations received (Groupon absorbs all credit card fees)
Post-campaign communications guidance so you can build on your success and establish a long-term relationship with your supporters
Here is a video that explains Groupon Grassroots Fundraising:
A cookie dough fundraiser is a great way for schools and youth sports groups to raise funds. You’ll find selling cookie dough an easy fundraiser because it’s a product that families know they can use, kids love it, and the price points make for excellent profits.
A cookie dough fundraiser is an order taker with delivery a few weeks later. Most times, the product is sold in frozen form in tubs or pre-sliced frozen cookies, so you’ll need to coordinate deliveries with a set delivery day.
The best way to maximize your cookie dough sales is to expand beyond the usual circle of potentail buyers – family, friends, neighbors and co-workers. That means selling to the general public from sales tables at high-traffic locations such as grocery stores, drug stores, etc.
Use large banners and flyers for your cookie dough fundraiser featuring your group name, contact information, and clearly state why you are raising funds. Having social proof of how the funds raised will be used helps get prospective buyers over the decision hump, as do pre-baked sample cookies.
A second profit tip is to offer an alternate product to offer those who say no and those who say yes. The most attractive, high-profit offering is a two-for-one pizza card that costs $2 and retails for $10.
That way, you can make a sale to those who don’t want cookie dough or are concerned about delayed delivery. You can also make a possible second sale to those already buying.
Maximize your profits by maximizing your revenue at each sales opportunity. Increase the number of sales opportunities and your fundraising will wildly exceed expectations.
And that’s it for these quick tips. For more detailed advice, read my full article on how to maximize your cookie dough fundraiser profits.
Will the Florida Gators fundraising scandal bring NCAA sanctions? It’s anybody’s guess how far the scandal will spread and what effect it will have on the defending national champion Florida Gators football team.
The scandal erupted when the University of Florida’s new “Gateway of Champions” fundraising campaign offered Gator boosters unprecedented opportunities to both support and enjoy the school’s powerhouse football program. For a mere $5 million dollars, you can join the team for breakfast and ride the bus with them to a game.
Even worse, the Florida Gator’s fundraising scandal has caught up returning star quarterback Tim Teboe in it’s nefarious web. Boosters were asked to cough up $25,000 for the so-called “Very Nice Gator Experience” which included a chance at a Gator souvenir that all true Gator fans covet, a choice sampling of Tim Teboe’s toenail clippings.
Other’s caught up in the scandal investigation at the University of Florida include Coach Urban Meyer’s next door neighbor, who not only charges $10,000 to allow visitors to sit on his deck and gawk at the coach’s family, but also offers brown bags stuffed with choice morsels from Urban Meyer’s dog’s droppings.
With millions of dollars flowing in, the cash transactions triggered a federal investigation that cleared the money as not being counterfeit, but no one knows how to stop the cash flow itself. Currently, students are being paid to launder the cash in residential dorm laundry facilities before returning the scandal funds to Florida Gator fundraisers.
Click here for latest breaking news and further details on the latest in the Florida Gators fundraising scandal.
Tennessee passed some new legislation this summer to tighten controls on high school fundraising, specifically taking aim at booster clubs.
In a move to erase illegal fundraising, fraudulent accounts and the misappropriation of booster club funds, the new laws are aimed at creating a system of checks and balances that will require each individual school and county school system to be held accountable for each dollar spent.
Each school and school system has until July 1, 2008 to be in complete compliance with the School Support Organization Financial Accountability Act.
For years, high school booster clubs have operated to provide financial assistance to high school athletic programs, as well as school clubs and organizations.
But as money continued to flow from outside sources into the school and through booster club presidents, treasurers, school principals and even athletic coaches, how that money is spent and exactly how much is furnished has sometimes been difficult to track.
Booster clubs are not the only organizations affected by the act. Educational foundations, PTA/PTO and any other non-government organization supporting students are under the umbrella of this act.
In an effort to keep money raised by parents who represent a booster club separate from students who raise money for their own clubs, organizations or athletic programs, the law stipulates that two accounts be set up — the Outside Account and Student Centered Fundraising account.
I think this is a good move by the State of Tennessee to bring accountability back to high school fundraising and would hope to see similar legislation adopted in other states.